ACRM is now Keetu PRM — same engine, new name. What's PRM?

Keetu PRM · Practice Resource Management

The ERP for CA & CS firms

Clients, filings, registrations, documents and billing — off the spreadsheets and WhatsApp threads, onto one system of record that generates the work, assigns it, and keeps your clients informed.

  • Deadlines generated, not remembered
  • Every registration at a glance
  • Clients updated automatically
Keetu PRM — dashboard

Open tasks

14

Due this week

5

Renewals 90d

3

GSTR-3B — June

Sharma Foods Pvt Ltd

⚠ Overdue

TDS 26Q — Q1

Kumar & Associates

Due 31 Jul

FSSAI renewal

Sharma Foods Pvt Ltd

In progressFiled ✓

GSTR-1 — July

Patel Traders

Filed

2-in-1

compliance + registrations, one system

100%

of due dates generated automatically

60/30/7

day renewal reminder cadence

₹0

to start — free plan, no card required

One platform

Every module your firm runs on

One ERP, eight modules — clients, entities, deadlines, documents and invoices share a single system of record, so nothing is typed twice.

Compliance Calendar

GST, TDS, ITR, ROC, PF/ESI deadlines generated from each client's registration profile.

Registration Workflows

Incorporations, GST, FSSAI, MSME run as stage pipelines with document checklists.

Task Board

Five-stage kanban from Not Started to Closed, with priorities and overdue flags.

Renewal Intelligence

License expiries surface 60/30/7 days ahead. Renewals become planned work.

Document Vault

Client-wise, service-wise storage with expiry tagging and version history.

Client Portal

Clients see live status of every filing and upload documents themselves.

Billing & Invoicing

Filing done → invoice raised. Separate logic for retainers and one-time work.

Partner Analytics

Workload, overdue risk, revenue by service line and expiry heatmaps.

Compliance engine

Calendars that build themselves

Record that a client holds a GST registration, and GSTR-1 and GSTR-3B appear on the board every month with the right due dates. A company gets its ROC filings. An LLP gets Forms 11 and 8. Nothing is typed twice, nothing is remembered by one person.

  • Deterministic rule engine — every due date reviewable in code, never AI-guessed
  • Idempotent generation — run it daily, it only ever fills gaps
  • Finishing a registration workflow kicks off the client's calendar automatically
compliance profile — Sharma Foods Pvt Ltd

Applicable rules

GSTR-1

monthly · 11th

GSTR-3B

monthly · 20th

GSTR-9

annual · 31 Dec

ITR

annual · 31 Oct

AOC-4

annual · 30 Oct

MGT-7

annual · 29 Nov

✓ Generator ran — 9 tasks added to the board, 0 duplicates
workflow — FSSAI State License · live demo
1

Eligibility check (Basic / State / Central)

2

Document collection — checklist complete

3

Application filing on FoSCoS

4

Query handling & license issuance

✓ License issued — added to inventory, renewal tracking armed

Registration workflows

Every registration, stage by stage

Incorporation, GST, FSSAI, MSME — each starts from a pre-built template, so a junior can run the pipeline a partner designed: checklists, portal filing, department queries, issuance.

  • Document checklists per stage — see instantly what's pending from whom
  • Query-raised state for department objections, so nothing stalls silently
  • Completed registrations land in the license inventory with renewal tracking

Client trust layer

The end of “what's my status?” calls

Every meaningful stage triggers a plain-language update on WhatsApp or email — drafted by AI, grounded in real pipeline state. Your clients feel looked after; your staff stay heads-down.

  • Filing submitted, reference numbers, approvals — sent the moment they happen
  • Renewal countdowns at 60, 30 and 7 days before expiry
  • Document-chase reminders that list exactly what's missing
SF

Sharma Foods

online

Your FSSAI application has been submitted ✅
Reference no: 1362399800012310:42
Reminder: your Trade Licenseexpires in 30 days. We've started the renewal — no action needed from you yet.Mon
Great, thank you! 🙏Mon

Why firms choose Keetu PRM

Both workstreams, one brain

Most tools do recurring compliance or one-time registrations. Keetu PRM runs both on the same engine — so finishing an incorporation starts the compliance calendar by itself.

AI where it's safe

AI drafts messages and summaries. A deterministic rule engine owns every statutory date. In a regulated industry, that division is the whole point.

Born inside a CA firm

Every workflow here mirrors how filings actually move through a practice — because it was built from inside one, not guessed from the outside.

Pricing

Start free, grow with your practice

Early-access pricing — indicative while we onboard the first firms.

Free

₹0forever

For small practices getting off spreadsheets.

Start free
  • Up to 25 clients
  • Compliance calendar & task board
  • 2 registration workflow templates
  • 1 staff seat
Most popular

Professional

₹2,499per month

For growing firms that live on deadlines.

Get started
  • Unlimited clients & entities
  • Full rule engine + auto-generation
  • All registration templates
  • 10 staff seats, role-based access
  • Email & WhatsApp reminders

Enterprise

Customannual billing

Multi-partner firms and networks.

Talk to us
  • Unlimited seats & branches
  • Client portal with your branding
  • Billing & analytics suite
  • Priority support & onboarding

Frequently asked questions

What does Keetu PRM stand for?+

PRM is Practice Resource Management — an ERP built for CA & CS practices. One system of record runs the whole firm: clients and entities, compliance filings, registration pipelines, documents, renewals and billing. Keetu PRM was previously known as ACRM; same product, new name.

Is AI making statutory decisions?+

No. Due dates and applicability come from a deterministic, human-reviewable rule engine. AI only drafts communication — status updates, reminders, summaries — never compliance logic.

What does the compliance engine cover today?+

GSTR-1/3B/9, TDS 24Q/26Q, ITR, ROC AOC-4 and MGT-7, LLP Forms 11 and 8, and PF/ESI monthly returns, each derived from the registrations a client actually holds.

How do registrations work?+

Each registration type ships as a stage template — eligibility, documents, portal filing, query handling, issuance, renewal. Completing a workflow automatically adds the license to the client's inventory and kicks off their recurring compliance calendar.

Can my clients see their status?+

A client portal with live filing status and document upload is on the roadmap's next phase — the role model and data structures for it are already in place.

Free resource

This month's compliance calendar

Every common statutory due date — GST, TDS, income tax, ROC, PF/ESI. Firms on Keetu PRM get this personalised for every client automatically.

July 2026

Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2
3
4
5
6
7
8
9
10
11
GSTR-1 — June 2026
12
13
14
15
PF ECR — June 2026
ESI — June 2026
16
17
18
19
20
GSTR-3B — June 2026
21
22
23
24
25
26
27
28
29
30
31
TDS 24Q — FY2026-27 Q1
TDS 26Q — FY2026-27 Q1
ITR (individuals/firms, non-audit) — FY2025-26
Statutory due date

Browse other months →

Bring your practice out of spreadsheets

Keetu PRM is the ERP for CA & CS firms — add your clients, and the calendars, pipelines and reminders build themselves.